Episode 56
Ep 56: Cultivating a Coaching Culture at ITV with Kirsty Duncan
What does it mean to truly embed coaching at the heart of organisational wellbeing and development? In this energising episode, co-hosts Sarah Bramall and Rebecca Daniel sit down with Kirsty Duncan, Head of Learning, Development and Wellbeing at ITV and founder of Kirsty Duncan Coaching. The conversation is a deep dive into how one leader is helping build a thriving, strengths-based coaching culture from the inside out, while growing her own independent coaching practice along the way.
Kirsty shares her journey from qualifying as a coach during lockdown, to rolling out group coaching programmes focused on wellbeing, resilience, and positive psychology across ITV. She opens up about her commitment to continuous development (including recent positive psychology training) and how it’s impacted both her confidence as a coach and the effectiveness of her work with leaders, managers, and peers.
The discussion explores the value of group and peer support, the practicalities (and challenges) of running an internal coaching pool, and the importance of ongoing community for coaches at any stage of their journey.
Highlights:
01:21 Kirsty Duncan shares her journey into coaching and her role at ITV
03:09 Why wellbeing is at the centre of coaching programmes, and how group coaching builds peer support
04:39 How training in positive psychology has shaped Kirsty’s coaching philosophy and toolkit
06:31 "More good days by design" and how to intentionally create more of them
07:53 The impact of ongoing learning and upskilling for coaches
08:52 How strengths-based coaching is creating tangible shifts
10:49 Building and sustaining an internal coaching pool
13:20 The real challenges: Time, scalability, and maintaining growth
14:15 Kirsty’s story of how being coached through a challenging transition led to her training as a coach
16:46 It’s not just about what happens during that 1 hour coaching session
18:11 Growing an independent coaching practice: What excites Kirsty about her next chapter.
Key words:
Coaching, coaching culture, positive psychology, wellbeing, resilience, group coaching, peer support, leadership development, strengths-based coaching, continuous development, internal coaching pool, community, professional growth, workplace wellbeing, more good days by design
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About Kirsty Duncan:
Kirsty Duncan is a Learning and Development Professional for over 20 years, or Head of Learning, Development and Wellbeing, and founder of Kirsty Duncan Coaching. At ITV, she leads the strategy for Learning and Development across the organisation, which is designed to support colleagues in developing a career they love and building the skills they need to thrive, with wellbeing at the heart of the development strategy. She is also a qualified coach, EMCC accredited, and is currently completing a Positive Psychology in Coaching Qualification with Paseda360.
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